Celebrity News

Zara Just Launched Its First-Ever Lingerie Collection

Zara has always been in the business of forecasting what shoppers want and—with a COVID-fueled uptick in lingerie sales—the fast-fashion giant is jumping into the category for the first time. 

The 158-piece lingerie collection—which Zara is calling The Female Gaze—fuses classic pieces (bras, underwear, camisoles, silk robes) with loungewear (pajamas, scarves, socks, bodysuits) and fabrics range from silk, alpaca, wool, cashmere, and cotton.

Courtesy of Annemarieke Van Drimmelen/Zara
Courtesy of Annemarieke Van Drimmelen/Zara

With the pandemic as an obvious impetus (it’s truly end of an era for many women’s relationships with their underwire bras), Zara delivers with its focus on comfort—everything is designed to be loose-fitting and elevated, with a soft color palette that includes cream, silver, black, and blush. The price range is somewhat reasonable, with starting prices of $17.90 though the silk items aren’t exactly impulse buys, with underwear coming in at $36 and topping out at $199 for a pajama set. But hey, if ever there was a time to treat yourself to small luxuries if you can swing it, it’s now. 

Wide Strap Bra

Zara Silk Tap Shorts

Zara Silk Bra

Zara Silk Panties

What’s a little disappointing is that Zara missed the mark on true size-diversity—most pieces fall within the brand’s standard small, medium, and large range. Surprising, given the overwhelming success of Savage x Fenty, ThirdLove, and other modern lingerie brands that have embraced inclusivity in a way that feels organic and business-savvy: Lingerie is set to become a $59 billion market globally by 2024, up from $38 billion in 2017, according to Zion Market Research. Not to mention, women are increasingly aware of and invested in the core values of brands they like, and are shopping accordingly. This would have been the perfect moment and an ideal category for Zara—a store we all love to shop—to expand its sizing. 

Still, it’s hard to argue with the fact that the pieces do seem easy to wear and versatile, so if you’re into what Zara is offering—and it seems plenty of shoppers are since most pieces are already sold out—shop some of our favorite items above and below, then head over to the brand’s site to see more.

Zara Lace Camisole Bodysuit

Zara Body Shaping Bodysuit

Ruhama Wolle is the executive assistant to Glamour’s editor-in-chief. You can follow her on Instagram @ru_wolle and on Twitter @ru_babyy. 

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