The Weeknd will headline the 2021 Super Bowl halftime show, NFL and Pepsi (which sponsors the halftime show) confirmed on Thursday, November 12.
The Super Bowl is set to take place February 7, 2021 on CBS; however, it’s unclear what it will look like with the coronavirus pandemic. There may be a limited number of people in the stadium, or no spectators at all.
But the NFL wants you to watch from home—which is why the halftime show will go on as planned in all its epic glory. The Weeknd is one of 2020’s most popular artists: His album, After Hours, was a critical and commercial smash, and one of its singles, “Blinding Lights,” topped the charts for months. It makes sense that he’d headline this halftime show—especially with the Grammys coming up. (After Hours will no doubt rack up several nominations.)
“The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry,” Jay-Z said in a statement from Pepsi. (His company Roc Nation is executive producing next year’s show.) “This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”
“We can’t wait to welcome multi-award winning artist The Weeknd to the Pepsi Super Bowl LV halftime show stage,” Adam Harter, senior vice president of sports, media, and entertainment at PepsiCo., said in a statement. “In collaboration with the NFL and Roc Nation, we continue to reimagine what a Pepsi Halftime Show looks like with some of the biggest musicians in the world. We expect The Weeknd will continue to raise the bar, setting a new precedent both musically and visually for the most-watched performance of the year.”
Fans on Twitter are hyped about this news:
Who else is excited?