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Pantone’s Color of the Year for 2019 Is a Fantastic Makeup Shade

It’s that time of year again. Every December, the color experts at Pantone scour the globe to predict the shades everyone will be gravitating toward in the upcoming year, which results in the institute’s Pantone Color of the Year announcement.

If you think it’s just a gimmick, consider this: According to The New York Times, Pantone employs roughly 10 people to travel around the world to see what’s trending in everything from clothing to cars, so that they can declare the “it” color for the upcoming year. That, conversely, then prompts the question of how exactly to incorporate such a highly specific shade into our lives.

Some years it’s easier than others. This year’s Ultra Violet, was a sure win on eyelids, sweaters, and jackets, while 2017’s Greenery was a little more hit-or-miss. The new Pantone Color of the Year for 2019, however, is a vision for makeup: introducing, Living Coral.

Courtesy Pantone

Not only is the vibrant, orangey-pink shade one that’s universally flattering, you can wear it in a whole range of ways: on your cheeks, eyes, nails, or lips. Orange blush has also been having a moment in Japan, according to Pinterest’s most recent global trend report, and more warm-toned hues have been hitting shelves over the past few months, so honestly, Pantone hit it square on the head with this one.

Want to get ahead of the curve? We’ve rounded up a selection of the best Living Coral–colored makeup products—from Glossier’s cult-loved Cloud Paint to Huda Beauty’s coral eye shadow palette. Your 2019 is already looking bright.

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