Madelaine Petsch on ‘Riverdale’ Season 3, Cheryl’s Serpent Style, and More

On Riverdale, Cheryl Blossom is the girl you don’t want to f*ck with. She won’t just stab you in the back, she’ll shoot an arrow through it—while wearing a fabulous archery cape nonetheless. But on the phone Madelaine Petsch is (perhaps unsurprisingly) more akin to Good Betty. You can tell in her voice that she’d do practically anything for the rest of the crew. In fact, she and Lili Reinhart (a.k.a. actual Betty) are such good friends, they even squeeze each other zits. “Lili used to pop my pimples—seriously,” says Petsch. “That might be a little bit of TMI, but whatever. We’re all really close.”

Over the past year, the two have been open books when it comes to their skin troubles. Reinhart’s gotten deeply personal on how her acne gave her a form of body dysmorphia, while Petsch has used her platform as a spokeswoman for Bioré to discuss her struggles with cystic acne.

It’s certainly not all heavy though—and just as Petsch can toe the line between playing a high school mean girl and young women broken by her family’s toxic past, she can navigate a conversation on everything from unrealistic beauty ideals to kombucha. Ahead of tonight’s season three premiere, we caught up with the actress to talk Riverdale, Serpent Cheryl, and have her answer all our Big Beauty Questions.

Glamour: We know Cheryl and Toni Topaz spent the summer on a motorcycle road trip together. We’re curious: What do you think they got up to during it?

MP: I think they went and tore up the town. We’ve been talking a lot about Cheryl’s innocence, and I think she’s still very much getting used to having a girlfriend. I’m sure they had a wonderful trip together. But they’re coming back to Riverdale with a vengeance. They’re ready to show the world that they’re happy together. Which I love. When we started season one, Cheryl was in such a positive place. Last season was really tough for her.

Glamour: How do you personally want to see Cheryl’s relationship shake out?

MP: I never want them to break up. I just think they’re the best. I don’t know if that’s a weird thing to say, because of course it’s more interesting to keep things shifting. But the beautiful thing I’ve noticed is that Cheryl has grown so much just having known Toni for those last eight episodes [of season two]. Toni’s helped Cheryl show such a vulnerable, beautiful, open side of her. And now that Cheryl has that vault open, I don’t want it to ever be closed. I think if she and Toni ever broke up, Cheryl would become a monster. If people thought she was bad at the beginning of season one, Cheryl would be a nightmare. Think about this: This is the first time she’s ever been in love again after her mom called her “deviant” and kicked her love out of the house and out of her life. Cheryl’s been pushing this down for so long, she’s finally letting herself live her truth. This is such a big moment for her still. I think she’s very excited about it. And you come into season three seeing her in a really positive and strong relationship, which I think is so important for them.

Glamour: Hide all the bows! You don’t want Cheryl angry.

MP: Well, there’s definitely more archery this season…

Glamour: Riverdale often uses hair and makeup to show character development. Now that Cheryl is a Serpent, will that change her look at all?

MP: We spent a lot of time talking about her look this season because I didn’t want Cheryl to lose how distinct she is in her fashion and herself. I think a lot of times in high school, girls—and guys—get so into their relationship that they stop hanging out with friends and stop being themselves. And then they have that moment of identity crisis because they’ve been so invested. I just don’t want Cheryl to lose her sense of self. I’m hoping—and it hasn’t so far—that her style won’t evolve too much. She is definitely adding some edgier elements though; like a snake print here or there.

But for the most part, Cheryl is still that strong, girly, fashionable person. She just has a leather jacket on more often and has added one notch of edge to her style. I’m not mad at it.

Glamour: Both you and Lili have talked openly about your struggles with acne. What’s been the most surprising thing since you’ve opened up about it?

Madelaine Petsch: As soon as I opened my mouth about it, about 100 other people started staying they have the same issues too. You know, skin is a weird thing because I feel like everyone deals with a breakout here or there and can relate to that. The beautiful thing is that I’m on a show with a bunch of people who openly talk about everything. We all talk about our skin struggles. It’s pretty tough to be on camera when you have a big zit on your face. You have to work on making that be not the only thing you’re thinking about.

Glamour: What’s one thing you’ve learned about skin care in the past year that you didn’t know before?

MP: My skin has surprisingly changed a lot in the past year. Especially now in Vancouver, where we shoot Riverdale. The city has such extreme weather. And then I’ll travel to L.A. where it’s sunny. My skin will go from really dry to really oily, so I’m learning how to balance that out depending on which city I’m in. I didn’t realize it, even though I should have, that the environment you’re in has an affect on your skin—even the water you’re washing your face with.

Glamour: What have you been doing regimen-wise to adjust for that?

MP: Bioré has both a baking soda line and a charcoal line. So depending on how my skin is feeling that day, I’ll tailor which line I go for. When I’m feeling really oily, the charcoal is amazing. It just sucks all the congestion out of there, and leaves you feeling clean and refreshed. And the baking soda is great because it’s a lot more gentle on your face, but it still gets the job done.

Glamour: What are the things you never forget to bring with you when you’re on set?

MP: I always bring a kombucha or a green smoothie depending on what time of day it is. The smoothie is for breakfast, the kombucha if it’s lunch. And then I’ve always got my laptop, phone charger, and a couple different protein bars depending on my mood. And then, that’s really it. We’ve got Netflix in our trailer, which is amazing. I also do a lot of video editing for my YouTube channel during our downtime.

Glamour: What’s your favorite way to take a moment for yourself?

MP: If I’m in L.A., every morning no-fail, I’ll make sure I wake up at least an hour before I have to be anywhere. I’ll get up, get my coffee, and then get back in bed and will just scroll through my YouTube explore page and watch whatever I find on there. I do that for at least 40 minutes. My me time is the morning. It’s the only time that I can truly control. And then if I’m in Vancouver, I don’t have as much downtime as I do in L.A. It’s very go, go, go. So usually my me time is after work. I’ll take a bath with a bath bomb and light a bunch of candles.

Glamour: You have $20 and free range of a drugstore. What do you buy?

MP: This is going to be such a boring list. Hmmm… I’m always out of cotton rounds—the flat, circular ones. I use so many of them to take off my makeup. Maybe, like, four a night? I got to get it all off. I’d probably also get a big jug of water. And maybe some vitamins? That could be exciting. And, if you go to the right drugstore, they’ll have one of those Seen on TV sections, which really is such a weird thing to have in a drugstore. But that’s where you’ll find me. If there’s a Shark Tank product, nine times out of ten I’ll buy it. I’ll bring it home and only use it one time, but that’s fine.

Glamour: What’s one beauty lesson you’ve borrowed from Cheryl?

MP: I was always really afraid to go big with my makeup. I think because my hair was red, I had this idea that I had to play it safe. But playing Cheryl’s made me realize that you can go all out and have fun with your makeup. I wear, like, pink eyeshadow half the time [on the show]. I always thought that’d make me look over the top or crazy, but it actually looks really cool the way that we do it.

Glamour: Cheryl does a red lip so well. But I’m curious about what you’re personally into right now.

MP: I’ve had pretty much the same color on my lips for the last three years. If I’m going to wear any lipstick, it’s a mauve-nude. And most of the time, I don’t even do that anymore. I’ll put on a lip balm, and I’m happy. My favorite at the moment is this rose lip balm from By Terry that comes in a little jar. I’m obsessed with anything rose. I keep it with me everywhere I go.

Glamour: What’s your favorite emoji?

MP: I use the red heart ❤️and the beating pink heart 💓the most. I’m very mushy with my friends and my family.

Glamour: Your house is burning down! What are the three skin care products you bring with you?

MP: Well, of course my dog is in one hand. And then in the other, I’d have my pore strips, my charcoal micellar water—which is a god send—and I’d grab my lip balm, because I can’t go anywhere without that.

Glamour: If there’s one thing you could change about beauty perceptions, either on social media or in Hollywood, what would that be?

MP: Beauty comes in all shapes, sizes, colors, emotions, everything. There are so many different kinds of beauty in the world and the problem that we’re finally starting to crack the surface of in Hollywood is that there is more than one standard. I grew up thinking I had to look the way women did on magazines, and I don’t want kids growing up now thinking that way too because of social media. We have to start shifting gears in our heads.

Related Stories:
You Don’t Know the Real Lili Reinhart
Madelaine Petsch on Cystic Acne, Cheryl Blossom’s Red Lipstick, and Riverdale Makeup
Take a Deep Breath Before You Watch This Dramatic Trailer for Riverdale Season 3

Best Shopping Bags: The Newest Handbag Trend Is Oversize

Large bags have gotten a bad rep: You overpack, you schlep, you can’t find anything inside…. They’ll cause you to breathlessly explain to everyone you see, “Ah! Sorry for all of this stuff.” It takes up an extra seat at restaurants. It’s the reason you’ve saved every receipt you didn’t know you had.

That might explain why fashion rallied behind those supercute mini bags that can really only fit some credit cards, a tube of lipstick, and maybe, if you’re lucky, your iPhone—but definitely not the plus. The most popular one, by French designer Jacquemus, was six centimeters tall and 10 centimeters wide. It’s so cute, it’ll initially make you squeal…before inevitably making you scream when you realize there are so many things you need to carry that there’s no room for. But for spring 2019, Jacquemus appears to have done a 180: At his most recent Paris Fashion Week show, he debuted the exact opposite—totes that were large, spacious, and perfect for dumping the entire contents of your life into.

Jacquemus wasn’t the first to indulge a love for overpacking: Proenza Schouler, Maison Margiela, and Jil Sander have all released large shoulder and tote handbags within the past year, having models tuck them under their arm or wear just one strap on their shoulder so that the other flails in the wind. Being a lady with lots of things is nothing to be ashamed of.

So go ahead and get ready to carry everything you own—see below for the best large handbags, in order of how much stuff they can actually fit.

Best Shopping Bags: The Newest Handbag Trend is Oversized

Large bags have gotten a bad rep: You overpack, you schlep, you can’t find anything inside… They’ll cause you to breathlessly explain to everyone you see, “Ah! Sorry for all of this stuff.” It takes up an extra seat at restaurants. It’s the reason you’ve saved every receipt you didn’t know you had.

That might explain why fashion rallied behind those super-cute mini bags that can really only fit some credit cards, a tub of lipstick and maybe, if you’re lucky, your iPhone—but definitely not the plus. The most popular one was by French designer Jacquemus, which was six centimeters tall and ten wide. It’s so cute, it’ll initially make you squeal… before inevitably making you scream when you realize there are so many things you need to carry that there’s no room for. But for Spring 2019, Jacquemus appears to have done a 180: At his most recent Paris Fashion Week show, he debuted the exact opposite—totes that were large, spacious, and perfect for emptying the entire contents of your life into.

Jacquemus wasn’t the first to indulge a love for over-packing: Proenza Schouler, Maison Margiela, and Jil Sander have all released large shoulder and tote handbags within the past year, having models tuck them under their arms or wear just one strap on their shoulder so that the other flails in the wind. Being a lady with lots of things is nothing to be ashamed of.

So go ahead and get ready to carry everything you own and see below for the best large handbags, in order of how much stuff they can actually fit.

11 Nontoxic Nail Polishes That Don’t Chip Immediately

In the world of beauty, the word toxins has lost most of its meaning. Same with nontoxic, because the two words don’t have concrete, universal definitions. With nail polish, however, ingredients are becoming slightly more transparent. Brands have started to take note about the use of potentially harmful chemicals like formaldehyde, toluene, dibutyl phthalate (the “big three”), along with others like formaldehyde resin, camphor, ethyl tosylamide, and xylene. When a formula is free of those additives, that’s when you’ll see three-, five-, seven-, eight-, or nine-free written on the label. And while being cognizant of using safe(r) products is important, the trade-off shouldn’t be a disappointing nail polish experience. Happily, it no longer is. Glamour‘s staff got down to testing a spate of chic, thoughtful formulas, and came away impressed with the ones below.

Here’s Why Meghan Markle and Prince Harry Might Miss Some of Princess Eugenie’s Wedding

Princess Eugenie and Jack Brooksbank’s royal wedding will no doubt have more than its fair share of famous attendees, but there are a few members of the royal family who may not be sticking around to celebrate.

According to Marie Claire, Meghan Markle and Prince Harry reportedly may have to leave the festivities early in order to prepare for their upcoming trip to Australia. While the duke and duchess will likely be present at the ceremony (and no doubt feeling some serious nostalgia, considering it’s happening in the same location where their own royal wedding took place back in May), they may skip out on the reception on Friday night (October 12) and subsequent wedding weekend celebrations to allow enough time to get ready to head Down Under.

Markle and Prince Harry aren’t the only ones who may have to miss out on some of Princess Eugenie and Brooksbank’s big day. Due to his health, Prince Philip (Princess Eugenie’s grandfather, who underwent massive hip surgery earlier this year) may decide to sit this one out.

“The Duke of Edinburgh may not go to the wedding, just as he and the Queen did not attend Prince Louis’s christening in July,” a source told The Telegraph as to why the royal patriarch may not make it to the event. “There’s not a three-line whip on these family occasions. Not unreasonably, when you consider his age, the Duke of Edinburgh will decide on the morning of the wedding if he’s going to be there. He now very much operates on a ‘wake up and see how I feel’ basis.”

Princess Eugenie’s step-aunt, Camilla Parker-Bowles, was also previously reported to have RSVP’d “no” to the wedding. She’s set to visit school children in Scotland on the same day.

Thankfully, the Clooneys—plus Prince George and Princess Charlotte—will be there, so there will still be plenty of well-dressed guests worth Insta-stalking on the day of the wedding.

Related Stories:

Meghan Markle Casually Flew to Canada for a Girls Weekend, and No One Knew About It

Watch Meghan Markle React to Her Wedding Dress the Day Before She Married Prince Harry

Brett Kavanaugh’s Name Is Now Being Used As A Resource For Sexual Assault Survivors

Brett Kavanaugh’s controversial ascent to the Supreme Court has been difficult for many women, particularly those who have endured sexual assault. But any survivors who are struggling in the wake of the confirmation now have one new and unexpected resource to turn to:

According to reports, the website launched the same day Kavanaugh was sworn in through the efforts of Fix The Court, a non-partisan organization that advocates for increased transparency and honesty within the Supreme Court. The site consists of a simple landing page that includes multiple links to different groups specializing in helping sexual assault victims, and they include the National Sexual Violence Resource Center, End Rape On Campus, and the Rape, Abuse & Incest National Network.

“The start of Brett Kavanaugh’s tenure on the Supreme Court may look like a victory for one interest group or another,” the website reads. “But, more importantly, it is putting a national focus on the issue of sexual assault – and how we as a country can and should do more to prevent it and to support those who have experienced it. This past month, thousands of survivors came forward to tell their stories. We applaud your bravery. We believe you.”

In a statement on its website, Fix The Court executive director Gabe Roth explained that three years ago, he bought a handful of URLs that related to possible Supreme Court nominees. One of these was He also secured and, which now redirect back to the Brett Kavanaugh landing page.

“I believe Dr. Ford. I believe Prof. Hill. I also believe that asking for forgiveness is a sign of maturity and strength, not weakness,” Roth wrote.

Roth also referred to a divisive public ceremony that the White House held for Kavanaugh on Monday, during which President Donald Trump apologized on behalf of the nation for “pain and suffering” that the new justice been forced to endure” after several women, including Christine Blasey Ford, accused him of sexual misconduct.

“Watching last night’s White House event and listening to the President again cast doubt on veracity of Dr. Ford’s claims, while not hearing a word of contrition from the newest justice, was difficult for many Americans who have experienced sexual misconduct firsthand,” Roth said in his statement. “Fix the Court stands with you. We believe you, and we support you. And if you seek additional resources, you can go to”

Lady Gaga Wrote a Powerful Essay About Mental Health Awareness

Wednesday is World Mental Health Day, and to raise awareness for it, Lady Gaga is speaking out. While she’s done so on numerous occasions before when talking about her own personal experiences, Gaga is now wondering aloud why there aren’t more resources for those dealing with mental health issues.

“Suicide is the most extreme and visible symptom of the larger mental health emergency we are so far failing to adequately address,” she writes in an op-ed cowritten by Dr. Tedros Adhanom Ghebreyesus, the director-general of the World Health Organization, for The Guardian. “Stigma, fear and lack of understanding compound the suffering of those affected and prevent the bold action that is so desperately needed and so long overdue.”

Gaga and Dr. Ghebreyesus also questioned how mental health issues are so prevalent yet so unaddressed. “One in four of us will have to deal with a mental health condition at some point in our lives, and if we’re not directly affected, someone we care for is likely to be,” they write. “Yet despite the universality of the issue, we struggle to talk about it openly or to offer adequate care or resources. Within families and communities, we often remain silenced by a shame that tells us that those with mental illness are somehow less worthy or at fault for their own suffering.”

The pair also shined a light on the lack of resources available for those dealing with mental health issues, writing, “In too many places support services are non-existent and those with treatable conditions are criminalized – literally chained up in inhumane conditions, cut off from the rest of society without hope… Mental health currently receives less than 1% of global aid. Domestic financing on prevention, promotion and treatment is similarly low. At present, every nation in the world is a ‘developing’ country when it comes to mental health… The two of us have taken different paths in life. But both of us have seen how political leadership, funding, innovation and individual acts of bravery and compassion can change the world. It is time to do the same for mental health.”

Earlier this year, Lady Gaga opened up about her own mental health journey when accepting an award for her Born This Way Foundation, telling the crowd per Billboard, “I have struggled for a long time, both being public and not public about my mental health issues or my mental illness. But I truly believe that secrets keep you sick.”

Related Stories:

Every Showstopping Outfit Lady Gaga’s Worn While Promoting A Star Is Born

Lady Gaga Deserves an Oscar Just for Her A Star Is Born Interviews

Priyanka Chopra’s Proposal Didn’t Go Down How You Think It Did

In an interview with People this week, Priyanka Chopra explained the cinematic reason why she had her heart set on receiving a diamond Tiffany & Co. engagement ring from Nick Jonas.

“Well, I may have dropped that hint. I think we had a conversation about it when we were dating and I’ve always known it had to be Tiffany,” Chopra said while attending a Tiffany & Co. event in New York City on Tuesday night (October 9). “I just knew it since I was a kid. First, it was Breakfast at Tiffany’s that did it for every girl in the world, and then, of course, Sweet Home Alabama came and put a stamp on it that it has to be Tiffany!”

She added, “Since I was a little girl, it was just something that was stuck in my head. And I may have said that, and I guess he remembered.”

While the Quantico actress did get her gorgeous Tiffany ring—it’s a large, cushion-cut diamond surrounded by smaller, tapered baguettes—the proposal didn’t actually happen just like it did in Sweet Home Alabama, despite previous reports. Over the summer, when news broke that Jonas had proposed to Chopra, multiple outlets reported that he popped the question in the middle of an actual Tiffany & Co. store that he rented out for the day, just as Patrick Dempsey’s character did when he proposed to Reese Witherspoon’s character in the 2002 film.

But Chopra set the record straight, telling People that while Jonas did, in fact, shut down an entire Tiffany store, she wasn’t in attendance. “No, I wasn’t there. He and his brothers went and did a whole thing to buy the ring for his future wife,” she said. Still a pretty movie-worthy moment!

Related Stories:

Welp, Priyanka Chopra and Nick Jonas Are Now Wearing Matching Outfits

Priyanka Chopra and Nick Jonas’ Engagement Party Looked Straight-Up Magical

How Ganni Came to Dictate Pretty Much Every Major Fashion Trend

Flip through street style photos from basically any fashion week, and you’ll start to notice seemingly everyone is wearing the same few things. Ever ogled that bizarrely brilliant poufy-sleeved, plaid maxi dress, or perhaps this green polka-dotted wrap number? Or maybe you’ve fawned over this fuzzy, chunky, color-blocked sweater, a distinctive player in 2018’s ongoing parade of rainbow knits? Guess what: They’re all made by the same brand—Ganni.

In recent years, the Scandinavian label has reached international ubiquity, all while maintaining a relatively accessible price point. (Basics hover around $200, versus $500 to $600 per piece for comparable “contemporary” labels.) But its story begins back in 2000, as a side hustle of Frans Truelsen’s, a Copenhagen-based gallerist. Nine years later, he would bring in Nicolaj Reffstrup and his wife, Ditte, to manage the business and creative, respectively. That’s really when Ganni began its ascent.

Street Style - Copenhagen Fashion Week Spring/Summer 2019 - Day 3

PHOTO: Christian Vierig

Ganni jeans. Shop similar styles here.

Ditte, a former fashion buyer, first got involved by helping Truelsen design some shoes, at a time when Ganni was bringing in less than one million Euros annually, according to the now-creative director. “It was really nothing—Frans designed a couple of cashmere sweaters, some T-shirts,” she recalls of Ganni’s earliest days. Nicolaj, now the brand’s CEO, adds: “It was not coherent, not a fashion collection, really. It was just Frans doing what he thought would be cool; one-off products.”

Street Style Day 3 - Copenhagen Fashion Week A/W 18

PHOTO: Melodie Jeng

Ganni Dainty Wrap Dress, $235, available at Shopbop.

What made Ditte want to be involved with the growing brand was a desire to create a different type of Scandinavian style: “Every time I was out traveling, it really annoyed me that people thought that being Scandinavian meant either you were very androgynous or very bohemian, and I couldn’t really recognize myself, my friends, or the girls I’m inspired by in that at all… I thought there was a ‘Scandi 2.0’ style that the world hadn’t seen yet.”

From the beginning, the price range has been set to be relatively affordable. (Accessories start at $20, and nothing in the collection is over $1,000.) “We just did what we felt was right, a fairly honest price point,” Nicolaj says. “Democratic fashion is a concept that reflects very well the society we live in, and way we think and act. You wouldn’t get an average Danish customer to pay $600 or $800 dollars for a basic dress, as is usual for contemporary brands in the U.S… In return, we get very high sell-throughs.”

He continues: “From a product and a price point, we just did what we wanted to do: We wanted to be perceived as an international premium or designer brand, without knowing it’s not how you’re supposed to do things, we insisted on sitting next to very, very cool brands, in very, very cool specialty stores across the world.”

Street Style, Spring Summer 2019, London Fashion Week, UK - 16 Sep 2018

PHOTO: Cornel Cristian Petrus/REX/Shutterstock

Ganni Edison Bucket Bag, $220.50, available at Shopbop.

Ganni positioned itself as on the same level as pricier contemporary labels, but with a lower entry point and a quirkier approach to wardrobe staples: cozy knits in rainbow stripes, easy dresses in bold floral prints, drawstring pouches covered in beads … Ganni has that charm of being an indie brand based in a very cool city that’s not a fashion metropolis, as well as a tremendous trend-spurring power that stems from understanding what people wear, versus shock-and-awe feats of design made for the catwalk and Instagram. You’ll absolutely see its wares on your social feeds, but it’s not just on diehard fashion industry types—these are the kinds of clothes that speak to intelligent, confident women across creative industries: a mix of slightly-off-kilter basics, like high-waisted, wide-legged red jeans and a demure shift dress, alongside a zebra print midi dress and a pleasingly duvet-like quilted floral jacket.

“The styles can easily mix-and-match, but are also special enough to stand out on their own,” says Caroline Maguire, fashion director at Shopbop.

Creating pieces that feel directional, interesting, and thoughtful is one thing. Knowing how to get them in people’s closets is another. And the Reffstrups have adopted a somewhat unconventional strategy to grow Ganni’s business—one that involves turning away potential retail partners.

“Again and again, we’ve edited out retailers we didn’t feel were resonating with the brand,” Nicolaj says, versus continuing to take on more wholesale buyers, as most indie brands do. Case in point: In fall 2017, Ganni dropped around 100 retailers out of approximately 400 total; one of which constituted 10 percent of the brand’s total sales.

PHOTO: Szymon Brzoska

Ganni florals. Shop similar styles here and here.

“A lot of things went into making that decision,” he explains. “We’ve been running this company as you would a tech company, with a very strong vision but no business plan… We always knew what brands we’d sit next to, and and the retailers we wanted to work with. We kept pushing until we got into those retailers.”

That approach has paid off: According to Nicolaj, Ganni has grown around 50 percent each year—“steady, organic growth that we hope is perceived as sustainable and relevant… Honestly, we could have probably grown a lot faster, doubled our growth overnight, by not dropping wholesale accounts, taking on even more wholesale accounts, opening more stores, but that’s never been the ambition.”

Street style, Spring Summer 2019, Oslo Fashion Week, Norway - 15 Aug 2018

PHOTO: REX/Shutterstock

Ganni Denim Jumpsuit, $405, available at Selfridges.

Natalie Kingham, fashion and buying director at Matches Fashion, which began carrying the brand this season, highlights the success of Scandinavian designers and “their simple, clean aesthetics and effortless wardrobe essentials” on the online retailer. “Ganni is a strong addition to the mix of these designers we already have and the brand has quickly garnered the attention of the street-style set; we find that Instagram is a powerful shopping tool.”

Net-a-Porter discovered Ganni a few years ago, first through Instagram and then at Copenhagen Fashion Week—before the brand had any online wholesale business. “The brand’s designs were popping up everywhere and being worn by all of the Scandinavian It-girls,” Elizabeth von der Goltz, the retailer’s global buying director, explains. Sales of the brand are very strong for Net-a-Porter—without sharing specific figures, von der Goltz says: “We keep exponentially expanding our buy with Ganni. We noticed very early on that our customers could not get enough of their designs. It’s grown to be one of our top selling brands.”

There’s an approachability to Ganni that Saks Fifth Avenue, another one of its major stockists, credits for its success. “Ganni has hit the sweet spot of balancing the storytelling elements of fashion with everyday consumer wearability,” says Tracy Margolies, its chief merchant. “There’s a romance in the Scandinavian lifestyle; it evokes a carefree, lighthearted feeling, and Ganni does just that. The clothes are easy to wear, the silhouettes are flattering but never restrictive, and the prints and palettes are always happy.”

Street Style - Copenhagen Fashion Week Spring/Summer 2019 - Day 3

PHOTO: Christian Vierig

Ganni Rosenfeld Mini Trapeze Dress, $900, available at Saks Fifth Avenue.

Saks Fifth Avenue declined to share sales figures or distribution changes (previous or planned) for its Ganni business, but Margolies says customer reactions to the brand have been “very enthusiastic,” with “figure-flattering wrap dresses, feminine silk tops, and easy separates” as bestsellers. (Those wrap dresses have also been a hit season after season for Net-a-Porter, too, “because they transcend trends and age, can be worn from day to night, and styled in many ways,” per von der Goltz.)

The brand’s remarkable success has resulted in an outsized effect on fashion trends more broadly. (Our sleeves are much puffier, our printed dresses much more floral, in a post-Ganni world.) Ditte insists it’s not by design: “It happened very organically, we didn’t have a master plan, honestly, we just tried to do what we like and what feels right. I think people can really recognize themselves in it.”

It didn’t hurt to have a crew of #GanniGirls, brand ambassadors that wear its latest collections and post about it on social media, on their side, including mega-popular street-style stars like Pernille Teisbaek and Reese Blutstein, aka @double3xposure.

Street Style - Copenhagen Fashion Week Spring/Summer 2019 - Day 3

PHOTO: Christian Vierig

Ganni Marlyn Cowboy Boots (right), $548, available at Farfetch.

“I really love the quirkiness of the pieces they create, and they just have an eye for unique patterns and fabrics I would never think to pick out,” Blutstein says. Ganni’s success, she believes, has a lot to do with being “extremely wearable,” while still having unusual twists, that give its designs more mileage.

Stylist Alexandra Carl praises the fact that Ganni “doesn’t take itself too seriously, which is very appealing, because essentially we all just want to have fun. It’s just clothes, after all… I think they capture something very playful and of the moment; women want to have fun and experiment with their style.”

Street Style: September 19 - Milan Fashion Week Spring/Summer 2019

PHOTO: Christian Vierig

Ganni Charron maxi dress, $267, available at Farfetch

There’s also a quality that’s hard to describe—a Danish je ne sais quoi—that maybe fills a void for shoppers who might feel fatigued by certain fashion tropes, like the fascination with “French girl” and the “New York model-off-duty” aesthetic. Perhaps the timing of Ditte and Nicolaj’s Ganni in the late aughts, ushering in a fresh interpretation of Scandinavian style, aligned well with our collective tiring of these mythical style icons. As Nicolaj explains: “The Copenhagen girls in general have a style of their own, [they] dress well, and they’re confident… It’s not just like we’re particularly great at dressing themselves; it’s a matter of attitude, and living in a society that’s the most well-balanced places left on earth, and that injects self-confidence and attitude, and affects how they look.”

“Growing up in a place where you’re allowed to be yourself; it’s personality, you see the person behind the clothes, not the clothes that wear the person,” Ditte explains. Carl calls Ganni’s take on it a “liberated vision of Scandinavian style, that’s not so clean, strict, and ‘uptight’; it’s quite free and laissez faire, which I think suits the vibe in Copenhagen very much.”

PHOTO: Szymon Brzoska

Ganni Blakely Zebra Print Wrap Top, $362, available at Farfetch; Ganni Blakey Zebra Print Trousers, $335, available at Farfetch.

Right now, Ganni has its sights set globally: “We’re hoping to build an international brand, but we’re trying hard to keep it very relevant and sustainable in the long run,” Nicolaj says. The Reffstrups are particularly focused on the U.S., with a goal to have a bigger retail footprint stateside. (“We like old-school retail, where you can meet and embrace the customer—they can touch and feel your product, and I don’t think that’s ever going to go away,” Nicolaj says.) So don’t be surprised if you start seeing more ruffled skirts or bold prints in your neck of the woods.

So, what’s that Ganni secret sauce, exactly? “The brand has had a very strong point of view and that’s something that has stayed true despite their global success,” explains Net-a-Porter’s von der Goltz. “Ganni is particularly good at building a loyal following and social presence, and I think that’s something every brand should be considering in the coming seasons.”

The magnitude of its trend-spawning, Copenhagen-cool-dispersing effect, though, is nearly impossible to explain, even for the couple responsible: “We’re both insecure overachievers,” Nicolaj says with a laugh, noting that when the brand gets lauded for being a global trend-creating force in and of itself, the couple tends to “feel even more insecure and work even harder; we’re not too good at stopping to appreciate things. We like to be very honest and sincere!”

In fact, it’s all about moving onto the next—as Ditte describes: “After our show this summer, people were very positive about it, and the first thing I’m thinking is, ‘Oh my God, what am I doing next time?!’”

Melania Trump Says Women Need ‘Hard Evidence’ When Saying #MeToo

While wrapping up her recent international tour in Africa, Melania Trump sat down for her first-ever television interview with ABC reporter Tom Llamas. In a short clip released by Good Morning America Wednesday, the First Lady offered her thoughts about the #MeToo movement, shared her belief that both women and men need support in this era, and said that accusers need “hard evidence” to show.

“I support the women, and they need to heard. We need to support them, and also, men, not just women,” Trump says in the preview, when Llamas asks her about the allegations of sexual misconduct leveled against Supreme Court Justice Brett Kavanaugh. Llamas pushes further and asks her if men who have been accused have been treated unfairly, and Trump responds, “You need to have really hard evidence that, if you’re accused of something, show the evidence.”

Llamas then explains that someone could hear her comments and wonder how she can say that instead of fully standing with women.

“I do stand with women,” Trump insists. “But we need to show the evidence. You cannot just say to somebody, ‘I was sexually assaulted’ or ‘You did that to me,’ because sometime the media goes too far, and the way the portray some stories, it’s not correct. It’s not right.”

Earlier this month, the First Lady had evaded questions about Kavanaugh, saying only that she found him to be “highly qualified” for the Supreme Court.

Her husband—who has been accused by more than 20 women of sexual misconduct himself—had previously spoken about Christine Blasey Ford, the woman who testified before the Senate Judiciary Committee and accused Kavanaugh of sexually assaulting her three decades ago, and had said he found her to be a “credible witness.” However, he changed his tune quickly and mocked her at a rally, suggesting her story lacked evidence.

Just days ago, the First Lady had told reporters that she and her husband “don’t always agree.” However, when it comes to instances of sexual assault allegations and evidence, their opinions seem to be much more aligned.

The full interview—called “Being Melania—The First Lady,” will air Friday on ABC News, and will also include details about FLOTUS’ cyberbullying campaign, something that, as the network teases in the promo, started off because of an unexpected reason. We’ll have to stay tuned for more.