There are many reasons that to be counting the days until April, not the least of which is the return of HBO’s Game of Thrones for its eighth and final season, when we’ll finally learn who will reign on the Iron Throne. While the world has been anxiously awaiting new episodes and deep diving into every internet theory imaginable about Sansa, Arya, Daenerys, and her dragon children, the good people over at Urban Decay have been busy with their own baby: a Game of Thrones collection.
The show’s first-ever official makeup collaboration was announced via a somewhat cryptic Instagram post caption: “WE ARE READY ⚔️ #FORTHETHRONE #URBANDECAY @gameofthrones,” it reads, along with an image that can best be described as fierce.
The brand also teased the collection on Twitter, writing, “Worlds will collide,” along with a fire and ice emoji.
Back in 2017 there were rumors of GoT makeup, but it never came to pass. Perhaps, Urban Decay had the inside track since the company had previously worked with HBO on a collaboration for the show Vinyl. And the network has certainly seemed to lean into the marketing and merchandising of the show as it comes to a close. Remember that Thrones/Bud Light crossover ad at the Super Bowl?
Whatever forces made this collaboration a reality, we are here for it. While we don’t know many details yet (we’ll update this post once more intel surfaces), we do know that it’s arriving in April. From the released photos, it’s clear that the color palette will definitely not be as neutral as that of the Starks at Winterfell. That blue-ish teal shadow looks incredible—and fit for a queen like…Daenerys, perhaps?
But we still have so many questions. Will there be different palettes based on characters like Dany, Sansa, Cersei, and Arya? (Although, really would the youngest Stark daughter ever wear mascara? Unclear.) Is there a guyliner inspired by Jon Snow? And most importantly, how many products will there be for me to spend all my money on?
More details to come. But from the reactions on Twitter, it’s safe to say the line will be as much of a hit as the show.