These days it’s nearly impossible to know what women are spending on the way they look. Someone with Instagram-flawless contouring might have honed her craft using the finest from the drugstore aisles, and the utterly makeup-free type might be spending thousands on laser treatments and serums. Enter our series “What It Costs to Be Me,” in which we’re asking interesting women for radical transparency.
Next up? Carina Chaz, founder of DedCool, 25, from Los Angeles, California. Her grand total? $3,124
New wellness trends—and let’s be real, definitions for what wellness even really means—are popping up day after day, with a significant amount of companies within the category treating it as just that, a trend. Carina Chaz, the founder of DedCool, a cool unisex fragrance brand, is not one of those people.
“Wellness is a huge part of why I create and hope to inspire,” says Chaz, the youngest founder on the Barneys beauty floor. “I believe everything should be made with the utmost intention, from mental health to food, everything plays a role in how our insides function.” With those ideas in mind, she founded DedCool as a way to create scents that were not only wearable, but provided cleaner options that would still appeal to vast range of people. The fragrances within the line boast a clean bill of health, ticking the boxes on unisex, non-toxic, vegan, and cruelty-free, and all made from U.S. ingredients at her small facility in Culver City, California. It’s a nice change of pace from how typically mysterious, expensive, and male-dominated the fragrance industry can be, and a seemingly natural progression for someone who spent her childhood learning and experimenting in her family’s laboratory. (Yes, her parents are in the beauty business, too.)
With the lessons of transparent, clean beauty and wellness essentially engrained in her brain as a child, Chaz has a low-maintenance, high-intention approach to everything she puts on, in, and around her body without coming off elitist or stuffy. She invests in holistic care, supplements, and pore-busting cleansing treatments. Where she saves? “I’ve never been a gym person,” says Chaz. “I prefer hot yoga practices, hikes, and walking around my neighborhood to get blood pumping.”
My morning skin care routine: $219
I always starts with eight ounces of hot water and lemon—I’m a firm believer that beauty starts from within. Next, I fill the bath with about two inches of warm water to wash my face and imitate areas. The only facewash I use for my sensitive skin is Lanatura’s Hyaluronic + Lemon Peel Cleanser ($30). It’s natural, it’s cleansing, and it doesn’t strip your skin of its natural oils. Once my skin is clean and still wet, I apply Mara Universal Face Oil ($72) and let the vitamins A, B, C, D, E, and F absorb. Then I apply my favorite on-the-go product for sun protection—Josh Rosebrook Nutrient Day Cream with SPF 30 ($95), which contains zinc oxide, a natural form of sun protection. Lastly, I smear my new favorite natural deodorant, Corpus Naturals ($22) in Third Rose. I’m constantly smelling my pits throughout the day because its scent is intoxicating.
My hair maintenance: $175
When it comes to my hair, I’m pretty low maintenance. I wash four times a week with the LaNatura Intensive Shampoo ($25) and Restorative Conditioner ($28). Both are amazingly high quality and color safe. When my hair is wet, I brush with the Tangle Teezer ($12). And once it’s dry, I use a hand-me-down Mason Pearson Detangler Hair Brush ($110) without boar bristles.
My makeup routine: $272
I a huge fan of beauty, but in a very minimalist way. I typically don’t wear makeup unless I have some type of public appearance. It’s not to say I don’t love and appreciate makeup, it just means I have no clue what the eff I’m doing. I love the no-makeup makeup look, so I stick to my key neutral colors and products. My foundation ranges from Vapour Organic Beauty Atmosphere Luminous Foundation ($46) to the Ere Perez Quinoa Water Foundation in Dawn ($40), both have a beautiful natural, dewy look. Then I dab RMS Master Mixer ($38) on my cheeks and eyes. I only buy multi-functional products, and don’t purchase anything that can’t fit in my travel-size makeup bag.