There’s no doubt about it: the last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. Thanks to Fenty Beauty’s complete disruption, more and more brands—from new indie names and legacy brands alike—have had to rise to the occasion, expanding their product offerings to accommodate women of color, black women in particular.
And while that industry-wide growth is surely noteworthy, it’s also important to recognize that black folks have provided for their communities long before Fenty, and continue to do so to this very day. Now there are more black-owned beauty brands than ever before addressing the specific needs of women of color, along with products suitable for any and everyone, like non-toxic menstrual hygiene products and SPF that won’t leave a trace.
Here, we’ve rounded up 18 of those brands, promising something for everyone to obsess over.